REAG
REAG
25935 Detroit Road
Westlake
Ohio
44145
United States
Tel: (833) 333-7324
Website:
https://reag.com
https://reag.com
Business type:
PE firms buy companies day in and day out. They don't buy
REAG is a lower-middle market investment banking firm specializing in mergers and acquisitions, business valuations, strategic ownership planning, and private capital markets advisory. For over two decades, REAG has helped leadership teams, private equity groups, and family offices optimize cash flow and overcome challenges to grow, maximize the value of their businesses, and successfully transfer ownership.PE firms buy companies day in and day out. They don't buy junk.
This might sound harsh, but it's the most useful thing I can tell a CEPA working with a lower middle market client.
Three things end buyer interest before a conversation ever starts:
• Owner dependence. The business can't run without the founder in it daily.
• Customer concentration. Losing one or two accounts would gut the company.
• Key person risk. A single employee drives outsized revenue, with no retention plan behind them.
None of these get fixed in the 90 days before a letter of intent. They get fixed years earlier - which is exactly where CEPAs do their best work, and exactly why the Value Acceleration Methodology matters so much in this segment.
I wrote about what the lower middle market actually looks like right now for the Exit Planning Institute blog: who the buyers are, what they're screening for, and where the CEPA-M&A Advisor partnership creates the most value for an owner.
This might sound harsh, but it's the most useful thing I can tell a CEPA working with a lower middle market client.
Three things end buyer interest before a conversation ever starts:
• Owner dependence. The business can't run without the founder in it daily.
• Customer concentration. Losing one or two accounts would gut the company.
• Key person risk. A single employee drives outsized revenue, with no retention plan behind them.
None of these get fixed in the 90 days before a letter of intent. They get fixed years earlier - which is exactly where CEPAs do their best work, and exactly why the Value Acceleration Methodology matters so much in this segment.
I wrote about what the lower middle market actually looks like right now for the Exit Planning Institute blog: who the buyers are, what they're screening for, and where the CEPA-M&A Advisor partnership creates the most value for an owner.
Opening Times
Mon
08:30AM - 05:00PMTue
08:30AM - 05:00PMWed
08:30AM - 05:00PMThu
08:30AM - 05:00PMFri
08:30AM - 05:00PMSat
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