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First Click: The Story of DealerNet: The World’s First Automotive Inline Marketplace
15562 lakeshore blvd North east
Lake Forest Park
Washington
98155
United States
Tel: (206) 713-1304

About First Click: The Story of DealerNet: The World’s First Automotive Inline Marketplace

Business Information
In 1994, most Americans had never heard of the World Wide Web. Martin Rood had never heard of it either--until a postcard invitation to a University of Washington seminar sent him down a rabbit hole that would put his hometown of Seattle at the center of an entirely new industry.

Rood wasn't a programmer. He was a car dealer. But when he decided to put his Nissan and Volvo inventory online, he didn't just build a website--he built DealerNet, the world's first automotive online marketplace and one of the very first commercial ventures on the Internet, period.
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